Learn More about our Privacy Policy
Consumer and Customer Privacy Notice
BM respects your right with regards to data privacy and data protection when you communicate (online or offline) with us through our various websites, mobile applications, offline programs and events. It tells you how you can access and update your personal information and make certain choices about how your personal information is used.
By using our websites, applications or by otherwise giving us your personal information you are accepting the practices described in this Privacy Notice. If you do not agree to this Privacy Notice, please do not use our websites or applications or give us any of your personal information. We reserve the right to make changes to this Privacy Notice at any time. Any changes will be posted in this Privacy Notice and material changes will be prominently notified on the respective website or application this Privacy Notice applies to or will be otherwise communicated to you prior to the change becoming effective. We encourage you to regularly review this Privacy Notice to make sure you are aware of any changes and how your information may be used.
If you have any requests concerning your personal information or any queries with regard to this Privacy Notice please Contact Us.
For a detailed description of our privacy practices, please click on any of the questions below.
1. What does this Privacy Notice apply to?
2. What information do we collect?
3. For what purpose do we use your personal information?
4. How do we protect your personal information?
5. What if I receive an e-mail, message or another contact I am not expecting?
6. Cookies.
7. E Marketing – What is spamming and what is our position on spam e-mails?
8. How long do we keep your personal information?
1. What does this Privacy Notice apply to?
This Privacy Notice applies to personal information that we collect from or about our consumers or customers through the methods described in this section. Please note we may combine personal information that we collect via one method (e.g., a website) with personal information that we collect via another method (e.g., an offline event). We do this to get a more complete view of our consumers, which, in turn, allows us to serve you better and with more customization.
1.2 BM mobile sites/applications
This refers to any consumer-directed mobile sites or applications operated by BM, including our smartphone apps (e.g., iPhone apps).
1.3 BM text messaging programs
This refers to any consumer-directed text messaging programs operated by Nestlé. These programs might be advertised on one of our websites or applications or in a print ad.
1.4 Data from other sources
This refers to personal information we may obtain about you from other sources. For example, we may hire a third-party data aggregator to provide us additional information about our existing consumers (this is known as “data appending”) or we may use a third party to collect consumer data from online advertisements. We may also receive information from third party co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also receive information about consumers when we acquire other companies or businesses.
2. What information do we collect?
Depending on how you interact with us (online, offline, over the phone, etc.), we may collect from you various types of information (personal and aggregate), as described in this section.
Personal information (as used in this Privacy Notice) refers to such types of information that can be used to personally identify you, whereas aggregate information does not allow for such identification on its own.
In some instances (and unless we say otherwise below), we may combine/link one type of information with another type of information (e.g., personal contact information with account login and/or demographic information) and store them together in our records. In cases, where personal and aggregate information are combined, such information will always be considered as personal information. We strive to limit the amount of personal information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your personal information for as long as your account is active with us or as needed to provide you the relevant services. We may store your personal information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.
2.1 Personal contact information
This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, mobile phone, etc.), or email address. In some cases, this could include personal information that you give us about someone else (for example, if you provide a friend’s email address for a tell-a-friend program). We typically collect personal contact information in connection with a variety of activities, including general website registration, newsletter sign-up, website community features, online purchases, customer service inquiries, contests and other promotions, and consumer surveys. If you create an account with us, your personal contact information may be stored under your account profile.
2.2 Account login information
This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile. Examples may include your login ID/email address, screen name, password, and/or security question and answer. We only collect unique login information for those activities that require an account, such as general website registration, newsletter sign-up, and website community features. Your login information, especially your password, should be kept confidential and never shared with anyone else. To change your login email address or password, log in to the relevant edit account section of our site (if available)
2.3 Demographic information
This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, geographic location (e.g., post code, city and state, mobile location), favorite products, hobbies and interests, and household or lifestyle information. We typically collect demographic information in connection with a variety of activities, including general website registration, newsletter sign-up, website community registration, contests and other promotions, and consumer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account. To do so, log in to the relevant edit account section of our site (if available) or contact Consumer Services. For demographic information stored under your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network info.”
2.4 Technical computer information
This includes any information about the computer system or other technological device that you may be using to access one of our websites, applications or online advertisements. We typically collect this information through automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a BM website or application via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, and other similar mobile device data.
2.5 Website usage information
This includes information about how you use and navigate our websites, applications and online advertisements, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a BM website or application (e.g., date and time of visit, which site you came from, favorite recipes and site activities, high game scores, etc.). This information is captured using automated tracking technologies such as browser cookies, flash cookies, and web beacons, and may also be collected through the use of third party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where user links to from the email, etc.).”.
We may also partner with one or more third party ad networks to either display advertising on our website or to manage our advertising on other sites including mobile sites or applications. We or our ad network partner may use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising on our websites or other entities’ websites based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by following the instructions in our Cookie Policy . Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
2.6 Social network information
This refers to any information that is part of your profile on a third party social network (such as but not limited to Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with a BM web application on a social network such as Facebook or Twitter or every time you use a social networking feature that is integrated within a BM website (such as Facebook Connect). To learn more about how your information from a third party social network may be obtained by us (or other third-party application developers), please visit the website of the relevant social network. You further acknowledge using your personal information to match information with a social network for advertising purposes.
2.7 Other information (depending on context)
This refers to any other information that we might need to collect for a specific BM form, feature, or other service that you use or request. What this information includes will vary depending on the method of collection and the specific purpose(s) for which the information is being collected.
3. For what purposes do we use your personal information?
The following paragraphs describe the various purposes and features for which we might collect and use your personal information, and the different types of information that might be collected from you through the different methods described in Question 1 above. Please note that not all of the uses below will be relevant to every consumer.
3.1 Account maintenance
We may use your personal information to maintain your accounts with us, including administering any consumer loyalty or rewards programs that are associated with your account. This typically involves the use of personal information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).
3.2 Customer service
We may collect and use your personal information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question/complaint, general question, etc.). Customer service may be provided through various forms of communication, including email correspondence, call centre support, and live online chat features.
3.3 Product improvement and customization
We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and consumer feedback.
3.4 Consumer engagement
We may collect and use your personal information to encourage you to be more actively engaged with our products and services (including our websites and applications), thereby increasing overall brand engagement and awareness. This mostly involves the collection, use, and publication of consumer-generated content.
3.5 Third party social networking
We may collect and use your personal information when you interact with third party social networking features such as “Facebook Connect” or “Facebook Like”. These features may be integrated in our sites or applications for the purposes of running contests (or similar activities), allowing you to share content with friends, or other stated purposes. If you use these features, we may have the ability to obtain certain information about you from your social networking profile (see “Social network information” under Question 2 of this Privacy Notice). You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.
3.6 Website improvement and personalization
We may collect and use your information to improve and personalize your experience on our websites, applications and online advertisements. This is typically done through automated tracking technologies that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID/email address or screen name so you can quickly login the next time you visit our site or so you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, we may also show you specific BM content or promotions that are tailored to your interests.
3.7 Website community features
We may collect and use your personal information to give you access to website community features, including features that may allow you to upload and share recipes, pictures, videos, artwork, or other messages or content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or consumer-generated content. Because these features are “communal” in nature, information or content that you post in these areas may be visible to others. Please use caution when using these features or uploading content to a BM site. For some community features, we may give you the ability to control whether some parts of your profile can be seen by others. To access these settings, log in to the relevant edit account section of our site (if one is available) and access your community profile. For website community features that have social networking integration (such as “Facebook Connect”), see separate paragraph on “Third party social networking”.
4. How do we protect your personal information?
We take all necessary technical and organizational measures to protect the confidentiality and security of your personal information collected through the various methods described in this Privacy Notice. These efforts include, but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to authorized BM employees, and our service providers, agents and those with whom we have contracts; (ii) using industry-standard SSL encryption (or similar) to protect the security of certain sensitive personal information (such as credit card information, health or patient information) during transmission, and, (iii) verifying the identities of registered users before they can access the personal information we maintain about them.
5. What if I receive an e-mail, message or another contact I am not expecting?
Along with every e-mail marketing communication sent to you, we provide you the opportunity to discontinue receiving future marketing communications (i.e., unsubscribe). Simply follow the unsubscribe process or directions provided in the email.
6. Cookies
We use Cookies to improve the use and functionality of our websites and to better understand how visitors use our websites and the tools and services offered on it and to communicate elsewhere on the web. The storage of Cookies on your computer provides an easy and convenient way for us to personalize or enhance your experience on our websites and to make your next visit more enjoyable.
7. E Marketing – What is spamming and what is our position on spam e-mails?
Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.
We do NOT send spam e-mails. We use an anti-spam tool to protect our employees from spamming. Sending e-mails without consent is illegal in many countries. We will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us your EXPRESS permission.
Also, we do not share your personal information with any third party who will use your personal information for spam mails.
BM websites give you the opportunity to receive marketing information by e-mail. Every e-mail sent by BM will give you the opportunity at any time to stop receiving marketing e-mails
8. How long do we keep your personal information?
We may store the personal information that you have provided us with through the various methods described in this Privacy Notice in our databases such as our Customer Relationship Marketing database. We will only keep your personal information for as long as it is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using BM services or stop using this website or application. After this period, your personal information will be deleted from all systems in the BM.
We remind you that you have a right to have your personal information deleted at any time.
11-05- 2018
